In 2019, Brem wanted to educate women everywhere about the importance of early detection. So, they created a PSA called This Video Might Save Your Life, teamed up with a digital ads agency, and launched a campaign during Breast Cancer Awareness Month.
The results were good—they received a big boost in brand awareness With a $15k ad budget, the PSA campaign ran for two months and boasted 3+ million impressions, 766,195 total views, and 8,727 website sessions.
But the campaign results ended there – just one donor and no other contacts came from the efforts.
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